Successful marketing planning in the conditions of the modern market implies the existence of a clearly defined vision and mission of the company, policy, strategic goals and tactics. In order to encourage the desired results, the marketing campaign must be original/unique, so its implementation should be approached in a planned manner.

By that we mean: 
* Defining the goals to be achieved
* Research and definition of the target market (profile of those who want to be attracted by the campaign)
* Defining the strategy of marketing performance (determining the main actions to achieve the goal)
* Creating a creative solution
* Media planning of time, method and intensity of advertising
* Creation of monthly, semi-annual and annual plans
* Calculation - the cost of implementing a marketing campaign